Alfa Romeo teams up with luxury sneaker brand GREATS, launching a new limited-edition Alfa Romeo-branded sport sneaker ahead of the Big Game this weekend in Las Vegas ..
Alfa Romeo, the legendary automotive brand that exemplifies best-in-class performance, pure Italian style and a sporty driving legacy, has teamed up with luxury sneaker brand GREATS to launch a new limited-edition Alfa Romeo-branded sport sneaker ahead of the Big Game in Las Vegas this weekend.
Alfa Romeo is partnering with high-end influencers and celebrities with transportation in Alfa Romeo Giulia, Stelvio and Tonale vehicles to and from events throughout the weekend. Each will receive an exclusive pair of Alfa Romeo and GREATS-branded sport sneakers.
“Italian style, performance and sportiness are hallmarks shared by both Alfa Romeo and GREATS, so it was a natural decision to come together in developing an exclusive Alfa Romeo-branded sneaker ahead of one of the world’s biggest sporting events of the year in the entertainment capital of the world – Las Vegas,” said Larry Dominique, SVP, head of Alfa Romeo North America. “What’s more, this collaboration is also a fantastic way to further connect with our brand enthusiasts while giving back to those less fortunate in the local area.”
During the weekend’s festivities, Alfa Romeo will hit the Las Vegas streets conducting random acts of kindness by gifting new pairs of limited-edition Alfa Romeo-branded sport sneakers to unsuspecting pedestrians. The collaboration will also include donating 75 pairs of new shoes to a local homeless shelter in the Las Vegas area.
Alfa Romeo and GREATS sneaker – A new classic
Expertly handcrafted in Italy from locally sourced materials, the Alfa Romeo and GREATS sneaker features a premium Italian leather upper in Blanco (white) with the classic Alfa Romeo script stamped on the outside upper panels and legendary Alfa Romeo badge on the upper rear heel, plus subtle branding on the tongue offset in Rosso Red, waxed cotton laces and 100% natural rubber outsole. This exclusive sneaker is a low-profile, low-environmental impact staple that effortlessly elevates just about any outfit — today, tomorrow and forever — and personifies the passion and spirit of Alfa Romeo.
