Regarded as the epitome of luxury and design, The Doha Jewellery and Watches Exhibition (DJWE), is poised to mark its 20ᵗʰ edition from February 5 – 11. Featuring the world’s most coveted luxury watches, jewellery, diamonds, gold, and silverware, the exhibition will host visitors from over 175 countries, offering unparalleled access to international brands including Chanel, Cartier, Tiffany & Co., Bulgari, Rolex, Patek Philippe, and IWC, among others.
Visit Qatar unveils its new ‘Jewellery Connoisseurs’ campaign for the event, featuring supermodel and TV personality Irina Shayk, along with the iconic French football legend turned sports broadcaster, Thierry Henry. The campaign showcases an exclusive collection of extraordinary jewellery and timepieces with support from five of the long-standing patrons and partners from Qatar who provided exclusive access to film their most iconic pieces and brands, including 51 East, Ali bin Ali, Alfardan Jewellery, Al Majed, and Bulgari.
Directed by Luca Caon, the captivating campaign film is complemented by a stunning photoshoot lensed by fashion photographer Rowan Papier.
The film was shot at the magnificent Katara Towers and Raffles Doha Hotel affiliated to Katara Hospitality, DJWE‘s official hospitality partner.
