Holding firm to its philiosphy ‘Exuberant Modernism’, Jaguar unveils its first chapter to become an electric-only luxury automaker..
Introducing an unmistakable, unexpected and dramatic physical manifestation of Jaguar, as the brand continues its transformation. Type 00 (pronounced Type Zero Zero) embodies Jaguar’s creative philosophy of Exuberant Modernism following the debut of its new brand identity.
The ‘Type’ prefix is a link to the brand’s provenance, to models like the pioneering E‑type. The first zero references zero tailpipe emissions. The second represents its status as car zero in our new lineage. Its visionary design defies electric vehicle convention with a long bonnet, sweeping roofline, 23‑inch alloy wheels, fastback profile and boat‑tail to create a dramatic silhouette with sophisticated, modernist surfaces.
The confident new face combines upright, flush surfaces with the new Jaguar device mark at its centre. A distinctive and precise front light signature emphasises the corners of the car, giving width and grounding it. The side profile is dominated by bold proportions, with the Jaguar ‘leaper’ laser‑etched into a hand‑finished brass ingot on each side of the car. These ingots theatrically deploy to reveal rear‑facing cameras that – like the charging ports and front air intakes – remain hidden until needed.
The rear continues the bold statement. A glassless tailgate and panoramic body‑harmonised glazed roof create a sense of sculpture. The rear elevation is defined by distinctive horizontal Strikethrough graphics, which hide dramatic full‑width taillights and emphasise the power and scale of Type 00.
A pair of dramatic butterfly doors and ‘pantograph’ tailgate open to reveal a modernist interior that shares its exuberant proportions with the exterior. The awe‑inspiring cabin features three hand‑finished brass lines which run the length of the interior, with a central 3.2m‑long brass spine that splits a pair of floating instrument panels.
Type 00 is an experience for the senses. Its body‑harmonised glazed roof casts a subtle pattern onto the materials inside, bringing textures to life and changing their character throughout the day.
Jaguar’s design team explored new ways of enhancing the interior. Occupants can tailor the cabin to suit their mood using the uniquely crafted Prism case. The objective of this feature is for occupants to engage with the vehicle and extend the concept of customisation and personalisation. It stows behind an exquisitely engineered powered door on the bodyside and contains three totems of natural materials – Brass, Travertine and Alabaster.
The latest electrification technologies and awe‑inspiring designs will make future Jaguars stand out in an increasingly homogenous EV market. Built in the UK, the first new‑generation production Jaguar will be a four door GT to be revealed in late 2025. It will target a driving range up to 770km (478 miles) WLTP* or 430 miles (692km) EPA*, on a single charge and adding up to 321km (200 miles) of range in as little as 15 minutes when rapid charging.*
