Mercedes Benz launches stunning 67-storey residential tower in Miami

JDS Development Group, a US-based real-estate company, and Mercedes-Benz have unveiled Mercedes-Benz Places in Miami, a stunning 67-story, mixed-use residential project..

At over 2.5 million square feet, it is one of the largest projects currently under construction in Florida. It is also the first branded real-estate project for Mercedes-Benz in the United States, centred around the theme of “Timeless Design, Inspired by Miami”.

This visionary tower is being developed by JDS Development Group, the company behind some of the world’s most transformative skyscrapers of the past decade. The project is part of the Mercedes-Benz licencing business by Mercedes-Benz Customer Solutions GmbH. The Mercedes-Benz design team has worked in collaboration with award-winning SHoP Architects to ensure the structure embodies the brand’s design philosophy of Sensual Purity. 

The residential tower will be built in Brickell at 1 Southside Park, comprising 791 Mercedes-Benz residences with studios to 3-bedroom condominiums. Occupants will enjoy spectacular views of Miami, Biscayne Bay, the Atlantic Ocean, and beyond. Foundation work is underway and initial occupancy is planned to start in 2027. Sales will be managed by SERHANT., a multidimensional real estate and media company.

Contemporary architectural design in Miami – emphasising both emotion and intelligence

The design of Mercedes-Benz Places in Miami centres around an eye-catching, cube-shaped mixed-use tower. These simple geometric bodies are interconnected to create a prominent skyscraper that stands out in the current architectural landscape of Miami. The shape of the building has been refined through the Mercedes-Benz design philosophy of Sensual Purity. This is the symbiosis of intelligence and emotion – two contrasting principles that combine to create clear forms and sensuous surfaces. The emotional side of Sensual Purity is characterised by free-flowing, elliptical lines and shapes inspired by nature. With its stacked-box design, this project reflects the technical side of the design language.  

Hummingbird Mercedes-Benz Places Miami, JDS Development Group by The Boundary

Looking at the architecture of Mercedes-Benz Places in Miami in more detail, the profiles of the individual balconies and terraces are designed to capture the light in a wide variety of ways. Technical silver is the dominant colour, complemented by the classic Mercedes-Benz black and white, to create opportunities for distinctive highlights and stimulating contrasts. The overall architectural effect commands a distinct presence on the Miami skyline.

A curated lifestyle experience – setting the standard for intelligent urban living

Mercedes-Benz Places in Miami will give residents and guests access to a range of customer-centric living solutions. There will be more than 130,000 square feet of amenities and hospitality space. In addition, there will be 200,000 square feet of office space, health and fitness facilities, a 174-key hotel, retail outlets, and on-site parking. Innovative mobility solutions also play a key role with space for EV charging stations, valet parking, a car fleet for occupants, plus bicycle and scooter sharing. Mobility and innovative digital solutions will be developed in collaboration with ReWyre, a leading commercial property technology platform.

Embracing a regeneration plan and sustainable development practices

In addition to changing the residential landscape, Mercedes-Benz Places in Miami will transform the Brickell neighbourhood. Key to this will be reimagining Southside Park as an urban oasis through a collaboration with renowned urban landscape designers, Field Operations. With its canopy of trees and native vegetation, such as mango trees and shortleaf figs, the project aims to create a healthy living space. The regeneration strategy also supports a range of environmentally friendly activities, including energy-efficient production, impactful vegetation, and water conservation.

Lobby Exterior, Mercedes-Benz Places Miami, JDS Development Group by The Boundary

As JDS Development Group and Mercedes-Benz work together, Mercedes-Benz Places in Miami will emerge as a symbol of excellence, innovation, and a timeless presence in Miami.