Bath & Body Works has partnered with leading streaming service, Netflix, to bring award-winning storytelling to life through the power of fragrance in the first collaboration of its kind for the brand..
The beloved fragrance maker has revealed the first product collection inspired by Shondaland’s hit regency drama series on Netflix, “Bridgerton.” The exclusive, limited-edition “Bridgerton“ assortment is inspired by scenes, characters, key icons and moments from the show, capturing its aspirational and vibrant aesthetic, and comes just ahead of the highly anticipated Season 3 premiere — part 1 on Thursday, May 16 and part 2 on Thursday, June 13 on Netflix.
In addition to the collaboration announcement, the retailer has announced an exciting perk for members of its loyalty program: members of My Bath & Body Works Rewards will have the opportunity to shop the hero fragrance of the collection, Diamond of the Season, in stores and online Wednesday, March 13 and Thursday, March 14, before the full collection launches later this month. Diamond of the Season includes an array of products across body care, candles, hand soaps and sanitizers and takes inspiration directly from the show. The fragrance features notes of sparkling peach, spring daffodil and radiant jasmine and represents the “chosen” debutante of the social season.
In addition to earning points toward free products with every purchase, members receive early access to and sneak peeks of product drops like this one, and much more. Customers can enroll in the loyalty program online and download the My Bath & Body Works Rewards App via the App Store and Google Play.
Bath & Body Works’ full “Bridgerton” collection will launch on Monday, March 25. In addition to Diamond of the Season, the collection will include four exclusive new fragrances as well as numerous accessories that celebrate key icons and scenes of the show.
Fans of Bath & Body Works and Netflix can expect more product collaborations to come from the duo throughout 2024.
