The House of Suntory’s Roku Gin has announced they are partnering with world-renowned actress Elle Fanning and filmmaker Sofia Coppola to create a campaign vignette.
Roku Gin is an articulation of the Japanese concept of shun, the moment when nature is at its peak in vibrancy and vitality. Distilled in Japan with meticulous attention to detail, Roku is the perfect blend of fresh and floral flavors. The gin’s flavor profile is achieved by balancing six Japanese botanicals with eight traditional gin botanicals. The six botanicals in Roku include Sakura flower, Sakura leaf, Sencha tea, Gyokuro tea, Sansho pepper, and Yuzu peel – each harvested at its peak seasonality. A unique multiple-distillation process brings out the best in each.
With longtime friend Elle Fanning as her muse, Sofia Coppola uses her masterful creative direction to capture the Roku Gin story beautifully. The campaign vignette seamlessly weaves together renowned Japanese nature, influenced by Roku’s six distinct botanicals, with its deeply rooted traditions and spirits culture synonymous with The House of Suntory; this content transcends mere storytelling.
Earlier this year, The House of Suntory’s Roku Gin debuted the Festival Collection; the limited-edition release of the Roku Gin Sakura Bloom Edition is the first edition in this collection. This limited offering honors the Sakura flower, whose delicate nature and fleeting blossoms captivate Japan each spring. Crafted using freshly picked Sakura blossoms at peak freshness, the Roku Gin Sakura Bloom Edition is inspired by Hanami. During this renowned spring festival, Japanese people gather in parks to enjoy the vibrant yet brief Sakura blossom season. The use of Sakura imparts an elegant floral taste with hints of saltiness, while the limited-edition packaging design brings the spirit of the festival to life.
The recommended serve is a Roku Gin & tonic, with one part Roku Gin and three parts tonic water, garnished with freshly cut ginger and served over ice in a highball glass.
The House of Suntory began with the establishment of its Yamazaki Distillery in 1923 —the oldest malt whisky distillery in Japan’s history. Since its founding, The House of Suntory has been crafting world-class spirits and as well as Roku Gin, is known for Yamazaki®, Hibiki®, Hakushu®, Chita®, Kakubin®, Toki®, Ao World Whisky®, Legent® and Haku® Vodka. After a successful 100th anniversary campaign last year that included several groundbreaking limited-edition whisky releases, The House of Suntory looks forward to innovating Japanese spirits for years to come.
