Step into future of luxury tanning with Paris Hilton

Tan-Luxe, the revolutionary self-tan skincare brand, has unveiled its inaugural celebrity collaboration and launched the latest addition to its suite of luxury, scientifically-driven, high-performance products..

Developed in partnership with “it-girl”, entrepreneur, and fashion icon Paris Hilton and her next-gen media company 11:11 Media, THE FUTURE Airbrush 360 Self-Tan Mist offers a professional-grade spray tan at home and year-round summer vacation skin.  

As a self-proclaimed lover of spray tans for over 20 years, co-developing a formula that helped people achieve her signature bronzed skin felt like a natural fit for Paris.  

“I’ve been spray-tanning for over 20 years, and I’ve tried every formula on the market to perfect my glow,” Hilton says. “I knew I’d found my match when I tried Tan-Luxe’s clear formulas. They were a total game-changer to me, and felt like my tanning routine had stepped into the future! I feel my best with a glow and that’s why I’ve partnered with Tan-Luxe to create the easiest-to-use, longest-lasting, and most hydrating tan ever.”

The Future

THE FUTURE Airbrush 360 Self-Tan Mist introduces a new era in tanning with its Triple Tan+ Technology and Hydra-Boost Complex. The exclusive sparkling Pink Sands scent, curated exclusively by Hilton for Tan-Luxe, contains notes of cassis, violet, and white leather. The transformative formula delivers a flawless, customizable glow in as little as one hour while nourishing and hydrating the skin, improving elasticity, and soothing the complexion.

THE SCIENCE

NEW Triple Tan+ Technology
A proprietary blend of glycerin, naturally derived DHA, and erythulose supercharged with melanin enhancing red algae extract and penetration enhancers to deliver the deepest, longest-lasting, most natural looking tan.

HYDRA-BOOST COMPLEX
Multi-molecular humectants including hyaluronic acid and sugar derived fructooligosaccharides with skin soothing bioflavonoids optimize the skin’s microenvironment boosting water reserves and maximizing Vitamin D stimulation and increased hydration.

PEPTIDE COMPLEX
Blending Tripeptide 1 and Tetrapeptide 7 for a synergistic effect to reduce the signs of ageing increasing synthesis of collagen and elastin in the skin and helping improve texture while increasing firmness and elasticity.

Immerse yourself in the future of tanning, where every application tells a story of confidence and empowerment. Join Tan-Luxe and Paris Hilton on this groundbreaking journey to redefine beauty standards by enjoying the luxury and ease of an in-salon treatment, backed by the science and skincare benefits you know and love from Tan-Luxe formulas.

THE FUTURE Airbrush 360 Self-Tan Mist and Luxe Tanning Mitt will be priced at $49 USD for 150ml / 5 oz and sold exclusively at Ulta Beauty online