Back in 2022, OMEGA and Swatch released the original MoonSwatch collection, featuring 11 must-have models. Fast foward to 2024 and OMEGA has announced an exclusive auction in association with Sotheby’s offering all 11 MoonSwatch Moonshine Gold timepieces in a suitcase..
Eye care nonprofit Orbis International announces it will receive 100% of the proceeds from 11 MoonSwatch Moonshine Gold suitcases being auctioned by long-term partner OMEGA through Sotheby’s from February 12th to 24th. Each suitcase contains all of the 11 OMEGA x Swatch “Mission to Moonshine Gold” timepieces. This is the very first time that these rare models have been offered together in one set, and the first time that the special suitcase has been available to buy, giving fans the chance to own a truly unique compilation.
Before the auction takes place, the 11 “Mission to Moonshine Gold” suitcases will go on display at 11 OMEGA Boutiques around the world from February 1st to 11th, including Boutiques in Zurich, Tokyo, Bangkok, Singapore, Hong Kong, Beijing, New York, London, Milan, Paris and Sydney. Visitors are encouraged to drop by and set their eyes on the collection being offered.
OMEGA has been a proud supporter of Orbis since 2011, when it became a Global Corporate Partner, and this upcoming auction will highlight the brand’s ongoing commitment to making quality eye care accessible worldwide.
OMEGA also works in cooperation with its brand ambassadors – including Daniel Craig, Cindy Crawford, and others – to increase awareness of Orbis and its mission. Additionally, OMEGA provides cuddly teddy bears to all young patients undergoing treatment on the Orbis Flying Eye Hospital, the world’s only fully accredited ophthalmic teaching hospital on board an MD-10 plane.
The original MoonSwatch collection by OMEGA x Swatch made headlines in March 2022 when it was released to critical acclaim and high demand. Produced in revolutionary BIOCERAMIC, the 11 models drew their colourful inspiration from space and the planets, while also paying tribute to the legendary OMEGA Speedmaster design.
Throughout the months of 2023, the collection was given a radiant twist – in the form of the “Mission to Moonshine Gold” versions. These 11 watches each feature a seconds hand coated in 18K Moonshine™ Gold – a distinctive alloy created in-house at OMEGA that offers a more subtle and long-lasting form of yellow gold. Each of the Moonshine™ Gold hands also reveal their own special detail, such as a strawberry pattern for the Strawberry Moon in July, a flower pattern for the Flower Moon in May, and even a lollipop design that follows the Speedmaster CK2998 watch from 1961.
The suitcases themselves are particularly unique, as they contain a golden monocle with the OMEGA x Swatch logo, and a one-of-a-kind coin, engraved with the 3-letter aviation code from their displayed city (such as HKG for Hong Kong). This same code will be engraved on the side of all watches within the suitcase for that particular city.
The auction will be hosted by Sotheby’s and accessible globally online at Sothebys.com where the bidding will start on February 12th and end on February 24th – the next full moon. It’s a space-inspired series that will create excitement across the planet.
