Louis Vuitton and Tyler, the Creator have unveiled a Spring 2024 Men’s Capsule Collection, spotlighting the savoir-faire of Louis Vuitton through the creative lens of the American rapper and long-time friend and collaborator of Pharrell Williams.
The looks celebrate the LVERS community, a global artistic network connected by an appreciation of the Maison’s superb craftsmanship. The collaboration takes the ongoing relationship between Louis Vuitton and Tyler, the Creator to a new level following his composition of the soundtrack for the Fall-Winter 2022 Men’s show.
An instinctive union between two visual universes, the collection fuses Pharrell Williams’ signature elegant dandy dressing vibe with a sophisticated preppy wardrobe. Melding Tyler, the Creator’s iconography with that of Louis Vuitton, the Craggy Monogram – hand-drawn in a stylized version by the artist himself – becomes the emblem of the exclusive collection. Rendered in pastels, chocolate and vanilla, the motif evokes the creamy colors of liquefied textures found in patisserie, a nod to the donuts logo of the Odd Future hip-hop collective co-founded by Tyler, the Creator.
Daisies and Airedale Terriers, two recurring motifs in the artist’s visual universe, are found in the iconic Monogram Flowers, while the uneven shapes of the Craggy Monogram are echoed in lines and details throughout the collection.
Accessories feature a grass-green Damier pattern on iconic Louis Vuitton bags – including a Sac Golf and its mini cross-body iteration, embellished with pink leather floral-shaped charms and Airedale Terrier-motif lining. Shoes interpret the themes of the collection as well. The LV Dandy loafer is reimagined in black or chocolate embossed Monogram leather with craggy seams.
