PATRÓN Tequila has unveiled a sleek, pocket-sized bottle of its most exceptional prestige tequila bringing the smooth flavor of PATRÓN EL ALTO to any moment..
Four years in the making, PATRÓN EL ALTO is crafted from the finest 100% Weber Blue Agave grown in the highest parts of Jalisco, Mexico. This masterful blend of Reposado, Añejo, and Extra Añejo tequilas delivers an incredibly smooth, sweet taste that can only be achieved through PATRÓN Tequila’s commitment to traditional production methods blended with modern techniques. As the world’s leading producer of Tahona-based tequila, PATRÓN creates this spirit using only three ingredients — agave, water and yeast — crafted in small batches to ensure consistency and quality. Now, all of that exceptional flavor is packed into a mini bottle (50ml) ready to celebrate any occasion.
“With the PATRÓN EL ALTO Mini, we’re sharing our handcrafted prestige tequila in an exciting new way,” says D-J Hageman, Vice President of Marketing at PATRÓN. “It’s perfect for toasting to the unforgettable moments that define festival season, bringing the extraordinary quality of PATRÓN EL ALTO to life as the ultimate mini accessory.”
Debuting ahead of a some of the most sought-after music events in the USA the PATRÓN EL ALTO Mini looks set to be the perfect festival season accessory
- The iconic NEON Carnival returns for its fourteenth year, promising an unforgettable evening of high-energy entertainment and dynamic performances by Charly Jordan, Chase B & Friends, DJ Pee .Wee (a.k.a. Anderson .Paak). PATRÓN EL ALTO will serve as the event’s official tequila sponsor, offering guests a taste of luxury amid the carnival’s vibrant atmosphere.
- From April 11-13 and April 26-27, the Gallery Desert House by Gallery Media Group transforms into an immersive celebration of arts and culture in Indio, CA. During Stagecoach weekend, PATRÓN EL ALTO sponsors two signature events: The Last Call Saloon, featuring marquee performances from Dustin Lynch, Tucker Wetmore and special guests as well as the Swimsuits & Cowboy Boots Pool Party, curated alongside renowned country artist Nikki Lane. Between sets, guests can perfect their western aesthetic with luxury pieces from Kemo Sabe while enjoying handcrafted PATRÓN EL ALTO and premium PATRÓN cocktails. Known for its world-famous hats, hand-crafted boots, bold buckles, and so much more, Kemo Sabe brings a taste of Western luxury to the desert—blending tradition, edge, and elevated style in every piece.
- Desert Nights (April 11-13 and 18-20) is returning to Zenyara for its eighth year and PATRÓN EL ALTO brings its subtly sweet and smooth profile as the exclusive tequila sponsor, promising an unparalleled experience that matches the event’s sophisticated ambiance from the moment they walk in the door. Featuring a diverse lineup of pioneers and breakthrough talent across two stages, including Bob Moses (Club Set), Vintage Culture, Mau P, WHOMADEWHO (Hybrid Set), and more. For weekend three, it really is their first rodeo! Zenyara will also debut the inaugural Rodeo Nights (April 25-27) where PATRÓN EL ALTO will be bringing its luxury tequila experience to the new event series as well.
The PATRÓN EL ALTO Mini is the perfect festival season accessory, presented in an elegant and distinctive bottle matching the azure hues of the agave fields in Jalisco and will be available for purchase starting in June 2025.
